ZunderFlow Blog

FMCG Distribution & Dealer Management in India

Dealer management and FMCG distribution guides built for the Indian market.

4 articles

Distribution in India has its own rules: GST on every invoice, schemes that change monthly, credit extended on trust, dealers who prefer WhatsApp and Tally over new apps, and networks that stretch from metro distributors to Tier 3 retailers. Software and playbooks built for Western markets rarely survive contact with any of it.

These guides are for Indian manufacturers and FMCG brands running dealer and distributor networks. They cover choosing dealer management software for the Indian market, keeping dealer orders GST-ready, and the order infrastructure an FMCG startup needs before it scales. They start from those realities instead of working around them: Tally stays, WhatsApp doesn't disappear overnight, and dealer adoption has to be earned.

Start with the buyer's guide to dealer management software in India, then the GST guide. If you still raise invoices by hand, the free GST invoice generator uses the current GST 2.0 rates.

Create a GST 2.0 invoice with the free GST Invoice Generator