B2B Ordering App for Fresh Produce and Food Service Suppliers
Hotels, restaurants, retailers and wholesalers order from your own app at today's rates, at any hour. Your team starts the morning from one list, and drivers deliver with proof. Produpak grew revenue 30% in under 90 days.
- active business deployments
- 50+
- from kickoff to live orders
- 72 hours
Operating since 2022 · Leap To Unicorn · NASSCOM 10,000 Startups · Customer stories
By the numbers
Fresh and food service supply, in numbers
Your customers are many small kitchens and shops, your stock lasts days, and every missed order line becomes waste. Every figure links to its source.
- is the size of India's food services market in 2025, heading for $150 billion by 2030
- $90 billion
- Source: Redseer, September 2026
- of India's 1,000–1,500 organised food service companies have revenue under ₹50 crore, so a supplier's book is many small accounts
- 89–90%
- Source: Redseer, September 2026
- of fruit and up to 11.6% of vegetables are lost after harvest, according to the NABCONS study for the government
- Up to 15%
- Source: NABCONS study, via the Ministry of Food Processing Industries, 2024
- of what consumers pay for tomatoes reaches farmers, and retailers bear the most perishability and wastage risk
- 33.5%
- Source: Reserve Bank of India, Working Paper 08/2024
- refrigerated trucks operate in India, against an estimated need of at least 62,000
- ~10,000
- Source: NCCD, via the International Institute of Refrigeration, 2026
- is the average payment cycle for Indian MSMEs, against a 45-day legal limit
- 73 days
- Source: Bain & Company and NBBL, September 2026
The problem
Where a fresh supplier's day goes
Tomorrow's orders arrive at midnight
Hotels and shops send orders late at night as WhatsApp messages and calls. Someone re-types them before dawn, items get missed, and the morning run starts late.
Your own ordering app takes orders around the clock, and WhatsApp and email orders land in the same queue.
Prices change every morning
Rates move with the mandi, and hotels, restaurants and shops each pay differently. Quoting them over the phone every day is slow and error-prone.
A price list for each customer group, updated as often as you need. Customers see today's rate in the app before they order.
Stock-outs on stock that lasts days
When stock is tracked after the fact, you run out of fast movers and over-buy the rest, and whatever is left over spoils.
Stock updates as orders come in, with low-stock alerts for your team and back-in-stock alerts for customers.
Arguments at the kitchen door
Short weights, damaged crates and late deliveries turn into disputes that hold up payment.
Drivers deliver with photo proof and location, and customers raise issues against the order in the app.
Credit to regular buyers
Hotels and restaurants expect credit, and a notebook doesn't stop one more order from a customer who hasn't paid.
A credit limit for each customer, checked on every order, plus UPI payment links confirmed automatically.
Marketplaces are teaching buyers to expect an app
B2B food platforms give buyers live rates and in-app ordering, and your customers now expect the same from you.
Your own app under your brand, with your prices and your drivers, so the customer relationship stays yours.
How it works
How a fresh order flows
- 1
The customer orders
In your app at any hour, or on WhatsApp or email, at today's rate for their group.
- 2
Checked and queued
Stock and their credit limit are checked, and the order joins the morning's list.
- 3
Out for delivery
Orders are assigned to drivers, and customers can track their delivery live.
- 4
Delivered with proof
The driver captures photo proof and records cash, cheque or UPI payment.
- 5
In your books
The invoice, stock and payment update in Tally or Zoho.
Features
Built for fresh and food service
Customer app
Your own ordering app
Android, iOS and web, under your brand. Customers see today's rates and live stock, and repeat a past order in a few taps.
Control centre
Daily rates by customer group
Separate price lists for hotels, restaurants, retailers and wholesalers, updated whenever the market moves.
Control centre
WhatsApp and email orders, structured
Orders sent on WhatsApp or email are captured into the same queue as app orders, and your team can add orders for customers who call.
Control centre
Live stock and alerts
Real-time stock visibility, low-stock alerts for your team, and back-in-stock alerts for customers.
Control centre
Credit limits
A limit for each customer, with over-limit orders held or sent for approval.
Rider app
Delivery with proof
Assign drivers, track them live, and close each delivery with a photo and location. Drivers record cash and cheque payments.
Customer app
Issues logged against the order
Customers raise a complaint about a delivery in the app, so every rejection is recorded and followed up.
Payments
UPI payment links
Payment links with UPI, cards and net banking, confirmed automatically and reconciled.
Control centre
Reports by customer
Sales and order reports show who is ordering, what and how often, so you notice a quiet customer early.
ERP
With or without an ERP
Most fresh suppliers run on Tally and WhatsApp. ZunderFlow takes over the ordering and keeps Tally up to date.
Running on Tally and WhatsApp?
- Orders from your app, WhatsApp, email and calls
- Price lists by customer group, updated daily
- Stock visibility and alerts
- Delivery with proof and collections
- Payment links and reconciliation
- Sales and customer reports
Tally keeps your books and invoices, and ZunderFlow updates it automatically.
Already on Zoho or an ERP?
- Confirmed orders pushed to Tally, where invoices are created automatically
- Stock, dealer balances and payments kept in sync, with credit and debit notes handled
- Zoho Inventory items, customers, price lists and sales orders synced natively
- SAP, Oracle and other ERPs connected through our API and webhooks
ZunderFlow becomes the ordering layer your customers use, and your ERP stays the system of record.
Not sure whether you need an ERP yet? Take the free ERP Readiness Score.
Adoption
Why buyers switch to your app
Produpak's co-founder puts it simply: customers love the app, and the team saves hours every week.
Easier than calling at midnight
Buyers place tomorrow's order when the kitchen closes, with today's rates in front of them.
Nothing new to learn
Customers who prefer WhatsApp keep using it. The app is there when they're ready.
They can see it coming
Live delivery tracking and order updates replace the 6 am 'where is my order?' calls.
Compare
Your own app vs a B2B food marketplace
| Compared on | Phone, WhatsApp & a notebook | A B2B food marketplace | ZunderFlow |
|---|---|---|---|
| Whose brand the buyer sees | Yours | The marketplace's | Yours |
| Who sets today's rates | You, one call at a time | You, listed next to other sellers | You, for each customer group |
| Who owns the customer | You | Shared with the platform | You |
| Late-night orders | Messages to re-type at dawn | Yes | App, WhatsApp and email in one queue |
| Delivery | Your drivers, no proof | The platform's | Your drivers, with photo proof |
| Credit to regular buyers | A notebook | The platform's terms | Your limits, checked on every order |
How these channels usually work; individual platforms vary.
Customer story
How Produpak did it
Produpak supplies fresh produce to wholesale and retail customers. It moved its orders off phone and WhatsApp onto three branded ZunderFlow apps: one for customers, one for its team and one for its drivers.
ZunderFlow helped us move from a traditional workflow to a fully digital business. Our customers love the app, and internally, we’re saving hours every week. It’s changed how we operate.
Mohit KhetanCo-founder, ProdupakImplementation
Live in 72 hours
Day 1 sets up your platform, brand and team. Day 2 loads your products, prices and customers. Day 3 sets up your order flow and deliveries, tests everything end to end, and you go live.
Day 1
Platform Setup & Brand Configuration
Your platform is active, branded and your team can securely log in and start learning the system.
Day 2
Products, Pricing & Dealer / Customer Setup
Your catalog is live, pricing is ready and dealers/customers can start accessing products.
Day 3
Order Workflow, Delivery Setup & Go-Live
You are fully ready to start taking real dealer orders and running operations live.
What we need from you
- Your product list, with units and today's rates
- Your customer list, with groups and credit limits
- Your delivery areas and drivers
- Your logo and brand colours
- Access to Tally or Zoho, if you want them synced
For businesses already using Zoho Inventory, setup is faster, products, customers and price lists sync automatically with zero manual configuration.
Questions fresh and food service suppliers ask
Everything you need to know about ZunderFlow. Can't find what you're looking for? Reach out to our team.
Give your buyers their own way to order from you
Book a 30-minute demo built around your customers, your daily rates and the way your deliveries run.
50+ active deployments. Operating since 2022. Live in 72 hours.