Dealer Ordering App for Paint and Coatings Companies
Most paint dealers carry two or three brands. Make yours the easiest to order: their own prices and schemes, reorders in a few taps, credit checked on every order, and deliveries they can track. Syncs with Tally and Zoho.
- active business deployments
- 50+
- from kickoff to live orders
- 72 hours
Operating since 2022 · Leap To Unicorn · NASSCOM 10,000 Startups · Customer stories
By the numbers
Paint distribution in India, in numbers
Tens of thousands of dealers, most of them multi-brand, served on credit from depots. Every figure links to its source.
- are carried by a significant majority of paint dealers, plus regional players, per a submission recorded by the Competition Commission of India
- 2–3 brands
- Source: Competition Commission of India, order of 1 July 2025
- dealers were billed directly by India's largest paint company in FY26, and 99% of its sales go through dealers
- 72,873
- Source: Asian Paints Business Responsibility and Sustainability Report, FY26
- dealers in 11,500 towns signed by Birla Opus in about two years: competition for each dealer's counter keeps rising
- 50,000+
- Source: Grasim Industries earnings call, May 2026
- active dealers served from 55 depots, with 12,395 tinting machines: a mid-size paint company's network
- 19,382
- Source: Indigo Paints investor presentation, August 2026
- is the credit period paint companies such as Indigo and Berger give their dealers
- 30–90 days
- Source: Indigo Paints Annual Report FY26
The problem
Where paint orders get stuck
Your dealers already use the leaders' apps
The biggest paint companies give dealers apps for ordering, dues and credit notes. A brand that still takes orders by phone is the slowest one on the counter.
Your own branded dealer app, live in 72 hours, with WhatsApp and email orders still accepted.
Many small reorders across many SKUs
Dealers reorder every week across products and pack sizes, by phone or through the sales officer, and every call is a chance for a wrong line.
Dealers reorder from their history in a few taps, with their own prices and live stock.
Credit peaks at the worst time
Dealers stock up before price rises, quarter-end schemes and Diwali, exactly when credit limits get stretched.
Every order is checked against the dealer's limit. A one-time increase goes to your approver and is logged.
Schemes and discounts argued over
Tier discounts and quarterly schemes are worked out by hand, and disputes surface when the credit note arrives.
Price lists and schemes by dealer tier or region, applied automatically when the order is placed.
Price rises that land in days
Paint prices went up several times in 2026, sometimes only weeks apart, and every change has to reach every dealer before their next order.
Change a price list once, and every dealer's app shows the new price on their next order.
Deliveries dealers can't see
Dealers call the depot to ask where their order is, and short or damaged deliveries turn into disputes.
Live delivery tracking for dealers, and photo proof on every delivery.
How it works
How a paint order flows
- 1
The dealer reorders
In your app from their order history, on WhatsApp, or through your sales officer.
- 2
Priced for their tier
Their price list and the schemes for their tier or region apply automatically.
- 3
Credit checked
The order is checked against their credit limit, and exceptions go to your approver.
- 4
Delivered and tracked
The dealer tracks the order live, and the driver captures photo proof at the counter.
- 5
In your books
The invoice, stock and dealer balance update in Tally or Zoho.
Features
Built for paint distribution
Dealer app
Your own dealer app
Android, iOS and web, under your brand. Only dealers you approve can log in, and each sees only their own prices.
Dealer app
Reorders in a few taps
Dealers repeat past orders from their history and adjust quantities, with live stock and their own prices in front of them.
Control centre
Products, variants and pack sizes
Your catalogue by category, with variants such as pack sizes, each with its own price, and images.
Control centre
Tier and regional pricing
Dealer groups by tier or region, each with its own price list and schemes, applied at order time.
Control centre
Credit limits and approvals
A limit for each dealer, checked on every order, with approval stages you configure.
Sales app
Sales officers' orders
Your sales team orders for dealers with live prices and stock, even offline.
Rider app
Delivery with proof
Assign deliveries, track them live, and capture photo proof and payments at the counter.
Control centre
Stock across depots
Real-time stock visibility across warehouses, with low-stock and back-in-stock alerts.
Control centre
Dealer reports
Sales and order reports by dealer, tier and territory, so you see who is ordering less.
ERP
With or without an ERP
Most paint companies bill in Tally or an ERP. ZunderFlow runs dealer ordering on top and keeps your books up to date.
No ERP yet?
- Dealer orders from every channel
- Tier price lists, schemes and credit limits
- Stock visibility and alerts
- Dispatch, live tracking and proof of delivery
- Payment collection and reconciliation
- Sales, dealer and territory reports
Your accountant keeps the books and GST filing in Tally or Zoho, which ZunderFlow updates automatically.
Already on Tally, Zoho or an ERP?
- Confirmed orders pushed to Tally, where invoices are created automatically
- Stock, dealer balances and payments kept in sync, with credit and debit notes handled
- Zoho Inventory items, customers, price lists and sales orders synced natively
- SAP, Oracle and other ERPs connected through our API and webhooks
ZunderFlow becomes the dealer-facing layer, and your ERP stays the system of record.
Not sure whether you need an ERP yet? Take the free ERP Readiness Score.
Adoption
Why dealers pick your app up
Dealers already juggle several brands. Make yours the one that's quickest to order.
Quicker than a phone call
Their usual order is a few taps away, with their own prices and live stock.
WhatsApp still works
Dealers who prefer WhatsApp keep using it, and their orders land in the same queue.
They see where it is
Live tracking and order updates replace calls to the depot.
Compare
How ZunderFlow compares
| Compared on | Phone & the sales officer | A dealer app built in-house | ZunderFlow |
|---|---|---|---|
| Who can have it | Anyone | Brands with an IT team and budget | Any paint company |
| Time to launch | Nothing to set up | Usually months | 72 hours |
| Dealers order any time | No, office hours | Yes | Yes, plus WhatsApp and email |
| Tier prices and schemes | From memory | Yes | Yes, applied at order time |
| Delivery tracking with proof | Phone calls | Depends on the build | Rider app with photo proof |
| Tally or Zoho sync | Typed in by hand | Custom work | Built in |
How these options usually work; in-house apps vary.
Customer story
What changed for a ZunderFlow customer
Produpak supplies fresh produce, not paint, but it started where most dealer networks start: orders by phone and WhatsApp.
ZunderFlow helped us move from a traditional workflow to a fully digital business. Our customers love the app, and internally, we’re saving hours every week. It’s changed how we operate.
Mohit KhetanCo-founder, ProdupakImplementation
Live in 72 hours
Day 1 sets up your platform, brand and team. Day 2 loads your products, prices and dealers. Day 3 sets up your order flow and deliveries, tests everything end to end, and you go live.
Day 1
Platform Setup & Brand Configuration
Your platform is active, branded and your team can securely log in and start learning the system.
Day 2
Products, Pricing & Dealer / Customer Setup
Your catalog is live, pricing is ready and dealers/customers can start accessing products.
Day 3
Order Workflow, Delivery Setup & Go-Live
You are fully ready to start taking real dealer orders and running operations live.
What we need from you
- Your product list with pack sizes, and price lists by tier
- Your dealer list, with tiers, regions and credit limits
- Your current schemes
- Your logo and brand colours
- Access to Tally or Zoho, if you want them synced
For businesses already using Zoho Inventory, setup is faster, products, customers and price lists sync automatically with zero manual configuration.
Questions paint companies ask
Everything you need to know about ZunderFlow. Can't find what you're looking for? Reach out to our team.
Be the easiest brand on the counter to order
Book a 30-minute demo built around your dealers, your price tiers and schemes, and the systems you already use.
50+ active deployments. Operating since 2022. Live in 72 hours.