Dealer Management Software for Manufacturers
Give every dealer your own branded ordering app, with their prices, schemes and credit limit built in. Orders from the app, WhatsApp, email and your sales team land in one queue, flow into Tally or your ERP, and reach the dealer with proof of delivery.
- active business deployments
- 50+
- from kickoff to live orders
- 72 hours
Operating since 2022 · Leap To Unicorn · NASSCOM 10,000 Startups · Customer stories
The problem
Where dealer orders break down today
Orders re-typed from WhatsApp, calls and reps
Dealers message, call or tell your rep. Someone types every order into Tally or the ERP, orders sent after hours wait until morning, and typing mistakes end up on invoices.
Every channel lands in one queue as a priced, structured order. Nothing is typed twice.
Prices and schemes nobody approved
Dealers quote the rate they got last time, discounts are agreed on the phone, and schemes are worked out by hand and argued over at month-end.
Each dealer sees only their own price list, and the schemes for their group apply automatically when they order.
Dispatching to dealers over their limit
Finance finds out a dealer was over their credit limit after the truck has left.
Credit is checked when the order is placed. Orders over the limit are held or sent for approval.
No view of dealer demand
You can't see which dealers are slowing down, or what they reorder, until last month's report arrives.
Live order analytics and dealer insights by dealer and territory.
ERP portals dealers don't use
Portals built for your finance team are too heavy for a dealer on a phone, so orders drift back to WhatsApp.
A simple branded app and web portal made for dealers, with WhatsApp still accepted.
'Material not received' disputes
There's no proof of delivery, and every status question is a phone call to your dispatch team.
Riders deliver with photo proof and location, and dealers track their delivery live.
How it works
How a dealer order flows through ZunderFlow
- 1
The dealer orders
In your branded app or portal, on WhatsApp or email, or through your sales rep.
- 2
Priced and checked
Their price list and schemes apply automatically, and the order is checked against their credit limit.
- 3
Approved
Orders that need it go through your approval stages. Every action is logged.
- 4
Invoiced and dispatched
The confirmed order goes to Tally or Zoho for the invoice, and a rider is assigned.
- 5
Delivered and paid
The rider delivers with photo proof, and the dealer pays by link or UPI, confirmed automatically.
Features
Everything your dealer network runs on
Dealer app
Your branded dealer app and portal
Native Android and iOS apps and a web portal on your own domain, under your brand. Only dealers you approve can log in.
Control centre
Every channel in one queue
Orders from the app, portal, WhatsApp, email and your sales reps are captured and unified, then tracked from placement to delivery.
Control centre
Prices and schemes that apply themselves
Multiple price lists, dealer groups, volume and tier pricing, and a scheme and promotion engine that applies the rules at order time.
Control centre
Credit control and approvals
A credit limit per dealer, with orders over it blocked or routed for approval, and approval stages you configure.
Sales app
Field sales app
Reps take orders for dealers with live prices and stock, and keep working offline where coverage drops. Beat and visit planning, attendance with GPS tracking and van sales are included.
Rider app
Dispatch and proof of delivery
Assign deliveries, track riders live, and close each delivery with a photo and location. Riders record cash and cheque collections.
Payments
Get paid faster
Payment links with UPI, cards, net banking and wallets, confirmed automatically and reconciled.
Control centre
Stock, dealers and territories
Real-time stock visibility across warehouses, low-stock alerts, and dealer and territory management.
Control centre
Reports and a full audit trail
Sales, order and dealer reports, exports for finance, and a log of every order action and approval.
ERP
With or without an ERP
ZunderFlow runs your dealer operations whether you have an ERP or not.
No ERP yet?
- Dealer orders from every channel
- Price lists, schemes and credit limits
- Stock visibility and low-stock alerts
- Dispatch, live tracking and proof of delivery
- Payment collection and reconciliation
- Sales, dealer and territory reports
Your accountant keeps the books and GST filing in Tally or Zoho, which ZunderFlow updates automatically.
Already on Tally, Zoho or an ERP?
- Confirmed orders pushed to Tally, where invoices are created automatically
- Stock, dealer balances and payments kept in sync, with credit and debit notes handled
- Zoho Inventory items, customers, price lists and sales orders synced natively
- SAP, Oracle, Busy, Marg and other systems connected for each client during onboarding, through our API
ZunderFlow becomes the dealer-facing layer, and your ERP stays the system of record.
Not sure whether you need an ERP yet? Take the free ERP Readiness Score.
Integrations
What connects, and what it syncs
Prebuilt connectors for the accounting and payment tools most businesses in India already use, and an open API for everything else.
| Connects to | What it does |
|---|---|
| Tally ERP | Confirmed orders pushed to Tally · Automatic invoice creation · Inventory deduction synchronization · Dealer balance and payment updates · Credit/debit note handling · Master data synchronization |
| Zoho Inventory | Order-to-invoice automation · Customer and product synchronization · Payment reconciliation · Financial reporting export · Inventory synchronization |
| Razorpay & Payment Gateways | Payment link generation · UPI, cards, net banking and wallet support · Automated payment confirmation · Refund handling · Reconciliation reporting |
| Google Maps | Dealer location mapping · Rider tracking visualization · Route optimization · Distance calculation · Territory visualization |
| API & webhooks | REST APIs for orders, dealers, inventory, pricing and reports, with webhooks, to connect SAP, Oracle or any other system |
Adoption
Why dealers actually use it
A dealer app only works if dealers use it. Networks typically onboard their first 50 dealers within the first week.
No new habit to learn
Dealers who prefer WhatsApp keep sending orders there, and ZunderFlow structures them. The app is there when they're ready.
Their own prices, any time
Dealers see their own rates, live stock and their order history 24/7, without calling your office.
They can see where their order is
Live delivery tracking and notifications replace the 'where is my material?' calls.
Compare
How ZunderFlow compares
| Compared on | WhatsApp, Excel & Tally | An ERP dealer portal | A field-sales or DMS suite | ZunderFlow |
|---|---|---|---|---|
| Who uses it every day | Your staff, re-typing orders | Mostly your finance team | Your sales reps | Your dealers, team and riders |
| Time to go live | Nothing to set up | Often months | Typically weeks | 72 hours |
| WhatsApp orders | Typed in by hand | Not usually | Some suites | Captured and structured |
| Dealer-specific prices and schemes | From memory | Yes | Yes | Yes, applied at order time |
| Delivery tracking and proof | Phone calls | Rarely | Rarely | Rider app with photo proof |
| Your brand on the dealer's phone | No | No | Often the vendor's app | Yes, your own app |
How these kinds of tools usually work; individual products vary.
Customer story
In a customer's words
ZunderFlow helped us move from a traditional workflow to a fully digital business. Our customers love the app, and internally, we’re saving hours every week. It’s changed how we operate.
Mohit KhetanCo-founder, ProdupakImplementation
Live in 72 hours
Day 1 sets up your platform, brand and team. Day 2 loads your products, prices and dealers. Day 3 sets up your order flow and deliveries, tests everything end to end, and you go live.
Day 1
Platform Setup & Brand Configuration
Your platform is active, branded and your team can securely log in and start learning the system.
Day 2
Products, Pricing & Dealer / Customer Setup
Your catalog is live, pricing is ready and dealers/customers can start accessing products.
Day 3
Order Workflow, Delivery Setup & Go-Live
You are fully ready to start taking real dealer orders and running operations live.
What we need from you
- Your product list and price lists
- Your dealer list, with groups and credit limits
- Your logo and brand colours
- Access to Tally or Zoho, if you want them synced
For businesses already using Zoho Inventory, setup is faster, products, customers and price lists sync automatically with zero manual configuration.
Questions manufacturers ask
Everything you need to know about ZunderFlow. Can't find what you're looking for? Reach out to our team.
See how ZunderFlow would run your dealer network
Book a 30-minute demo built around your dealers, your pricing and schemes, and the systems you already use.
50+ active deployments. Operating since 2022. Live in 72 hours.