Dealer Ordering App for Agri Input and Farm Equipment Companies
When the monsoon arrives, every dealer wants stock the same week. Give them your own branded app to order from, with their season's prices and schemes built in and their credit limit checked on every order. WhatsApp orders land in the same queue, and it syncs with Tally and Zoho.
- businesses on ZunderFlow
- 50+
- from kickoff to live orders
- 72 hours
Operating since 2022 · Leap To Unicorn · NASSCOM 10,000 Startups · Customer stories
In practice
How agri input companies use ZunderFlow
In season, every dealer wants stock the same week. Orders come by phone, WhatsApp and the sales officer's diary, schemes change by region and dealers buy on credit until harvest. ZunderFlow gives you three apps to run it.
The dealer app, for your dealers
Dealers order from an app and web portal with your name on it, with their own prices, season schemes and live stock. WhatsApp and email orders land in the same queue.
The team app, for your staff and sales officers
Your team sees every order in one place, books orders on market visits and holds any order that would take a dealer over their credit limit.
The delivery app, for your drivers
Load sheets and trip sheets for each truck, live tracking for the dealer and a photo and location for every drop.
Confirmed orders go to Tally, where invoices are created, or sync to Zoho Inventory, so nobody retypes an order. Most businesses take live orders within 72 hours, and you can start with one region or a pilot group of dealers.
By the numbers
Agri input distribution, in numbers
Agri inputs reach farmers through lakhs of retailers, demand follows the monsoon and credit runs through every layer of the chain. Every figure links to its source.
- active point-of-sale fertiliser retailers in India on 30 July 2026, of which 1,54,706 had become PM Kisan Samriddhi Kendras
- 2,89,605
- Source: Lok Sabha reply, reported by Kashmir Life, July 2026
- distributors take one crop protection maker's products (Crystal Crop Protection) to retail outlets across the country
- 13,250+
- Source: Crystal Crop Protection, domestic sales
- of inventory is what CRISIL describes as usual for Insecticides India Ltd, a crop protection maker: monsoon-driven demand is seasonal and irregular, and credit extended to farmers stretches its receivables
- ~150 days
- Source: CRISIL Ratings on Insecticides (India) Ltd, January 2022
The problem
Where agri input orders get stuck
Every dealer orders in the same few weeks
When sowing starts, dealers call, send WhatsApp lists and stop sales officers in the market. Orders are re-typed into Tally at night, and a missed line means a dealer runs out in peak season.
Your own ordering app, open at any hour, with WhatsApp and email orders captured into the same queue as the sales officer's.
Schemes that change by season and region
Early-booking discounts, quantity schemes and regional rates change every season, and dealers argue about which one applied.
Price lists and schemes by dealer group or region, applied automatically when the order is placed.
Credit until harvest
Dealers give farmers credit and get paid after harvest, so their dues to you pile up. Limits are checked with a phone call, if at all.
A credit limit for each dealer, checked on every order. Orders over it are held or sent to your approver.
Pack sizes, units and expiry
The same product sells in 100 ml bottles and 5-litre cans, or 1 kg packets and 50 kg bags, and every batch has an expiry date.
Variants for each pack size, mixed units of measure and batch, lot and expiry tracking.
Dispatch you can't see
Trucks leave the depot for dealers spread across taluka towns and villages, and dealers call to ask where their stock is.
Load sheets and trip sheets, live tracking and photo proof of delivery in the delivery app.
Stock in the wrong depot
In season, one district runs short while another depot sits on stock, because nobody sees orders and stock in one place.
Every order and stock level in one system, with low-stock alerts and reports by dealer, product and territory.
How it works
How a dealer order flows
- 1
The dealer orders
In your app, on WhatsApp or email, or through your sales officer on a market visit.
- 2
Priced with the season's schemes
The dealer's group price list applies, with the schemes for their group and region added automatically.
- 3
Credit checked
The order is checked against the dealer's credit limit, and exceptions go to your approver.
- 4
Delivered with proof
The truck leaves with its load sheet, the driver is tracked live and each drop gets photo proof.
- 5
In your books
The invoice, stock and dealer balance update in Tally or Zoho.
Features
Built for agri input networks
Dealer app
Your branded dealer app
Android, iOS and web, under your brand and your own domain. Only dealers you approve can log in, and each sees only their own prices and schemes.
Control centre
Every channel in one queue
Orders from the app, WhatsApp, email and your sales officers, captured and tracked from placement to delivery.
Control centre
Handwritten orders, read for you
ZunderFlow can read handwritten orders, so a dealer's handwritten list doesn't have to be re-typed.
Control centre
Price lists and schemes by dealer group
Separate price lists and schemes for distributors, dealers and regions, applied when the order is placed. Change a rate once and every app shows it.
Control centre
Credit limits and approvals
A limit for each dealer, checked on every order, with over-limit orders held or sent for approval and every decision logged.
Dealer app
Pack sizes and mixed units
A variant for each pack size with its own price, and products sold in more than one unit, such as bottles and cartons or bags and tonnes.
Control centre
Batch, lot and expiry tracking
Track stock by batch and lot, with expiry.
Team app
Orders on the market visit
Sales officers take orders with live prices and stock, and keep working offline where coverage drops.
Team app
Beats, attendance and van sales
Beat and visit plans, attendance with GPS and van sales for teams that sell from the van.
Delivery app
Load sheets, trip sheets and proof
Load sheets and trip sheets for each truck, live tracking and a photo and location for every delivery. Drivers record cash and cheque payments.
Payments
Payment links
UPI, cards and net banking through Razorpay, confirmed automatically, so dealers can clear dues without waiting for a collection visit.
Control centre
Reports by dealer and territory
Sales, order and dealer reports, so you see which district is buying and which dealer has gone quiet before the season ends.
ERP
With or without an ERP
Most agri input companies and distributors bill in Tally. ZunderFlow runs the dealer ordering and keeps your books up to date.
Running on Tally and WhatsApp?
- Dealer orders from every channel
- Price lists and schemes by dealer group and region
- Credit limits checked on every order
- Stock visibility and low-stock alerts
- Dispatch, live tracking and proof of delivery
- Sales, dealer and territory reports
Tally keeps your books, invoices and GST filing, and ZunderFlow updates it automatically.
Already on Tally, Zoho or an ERP?
- Confirmed orders pushed to Tally, where invoices are created automatically
- Stock, dealer balances and payments kept in sync, with credit and debit notes handled
- Zoho Inventory items, customers, price lists and sales orders synced natively
- SAP, Oracle, Busy, Marg and other systems connected for each client during onboarding, through our API
ZunderFlow becomes the dealer-facing layer, and your ERP stays the system of record.
Not sure whether you need an ERP yet? Take the free ERP Readiness Score.
Adoption
Why dealers use it
Networks typically bring their first 50 dealers on board within the first week.
No waiting for the sales officer
Dealers see their own prices, schemes and live stock, and repeat a past order in a few taps, at any hour.
WhatsApp still works
Dealers who prefer WhatsApp keep sending orders there, and they land in the same queue.
They know when stock is coming
Order updates and live delivery tracking replace the 'where is my stock?' calls in peak season.
Compare
How ZunderFlow compares
| Compared on | Calls, WhatsApp & Tally | A dealer app built in-house | A field-sales (SFA) suite | ZunderFlow |
|---|---|---|---|---|
| Built for | Nobody: staff re-key orders | One company's own process | Your sales officers' visits | Your dealers, team and drivers |
| Time to launch | Nothing to set up | Usually months | Typically weeks | 72 hours |
| Season schemes | Worked out by hand | If it was built in | Varies | Applied automatically by dealer group |
| Credit check on every order | After dispatch | If it was built in | Varies | Yes, with approvals |
| Delivery with proof | Phone calls | If it was built in | Rarely | Delivery app with photo and location |
| Tally sync | Typed in by hand | Custom work | Varies | Built in |
How these options usually work; individual products vary.
Customer story
What changed for a ZunderFlow customer
Produpak supplies fresh produce, not agri inputs, but it started where most dealer networks start: orders by phone and WhatsApp.
ZunderFlow helped us move from a traditional workflow to a fully digital business. Our customers love the app, and internally, we’re saving hours every week. It’s changed how we operate.
Mohit KhetanCo-founder, ProdupakImplementation
Live in 72 hours
Day 1 sets up your platform, brand and team. Day 2 loads your products, prices and dealers. Day 3 sets up your order flow and deliveries, tests everything end to end, and you go live.
Day 1
Platform Setup & Brand Configuration
Your platform is active, branded and your team can securely log in and start learning the system.
Day 2
Products, Pricing & Dealer / Customer Setup
Your catalog is live, pricing is ready and dealers/customers can start accessing products.
Day 3
Order Workflow, Delivery Setup & Go-Live
You are fully ready to start taking real dealer orders and running operations live.
What we need from you
- Your product list, with pack sizes, and price lists by dealer group
- Your dealer list, with groups and credit limits
- This season's schemes
- Your depots and delivery staff
- Your logo and brand colours
- Access to Tally or Zoho, if you want them synced
For businesses already using Zoho Inventory, setup is faster, products, customers and price lists sync automatically with zero manual configuration.
Questions agri input companies ask
Everything you need to know about ZunderFlow. Can't find what you're looking for? Reach out to our team.
Keep reading
Related pages
Give your dealers one place to order, all season
Book a 30-minute demo built around your dealers, price lists, season schemes and the systems you already use.
50+ businesses on ZunderFlow. Operating since 2022. Live in 72 hours.