Order Management & Retailer Ordering App for Distributors
Retailers order from your app or on WhatsApp, and salesmen book orders in the market. Every order is priced by retailer group, checked against credit and synced to Tally, and your delivery staff record proof and collections.
- businesses on ZunderFlow
- 50+
- from kickoff to live orders
- 72 hours
Operating since 2022 · Leap To Unicorn · NASSCOM 10,000 Startups · Customer stories
The problem
Where a distributor's day goes
Orders in WhatsApp, calls and diaries
Retailers message and call, salesmen write orders in a diary, and someone types it all into Tally at night. The morning backlog delays dispatch.
Every order lands in one queue, already priced, from the app, WhatsApp, email or the salesman's app.
A different rate for every retailer
Group rates and schemes are applied by hand, so margins leak and retailers argue about the bill.
Retailer-group price lists and schemes apply automatically, and every order action is logged.
Outstanding that keeps growing
Credit is given from memory, and cash and cheques collected by delivery staff don't match Tally.
Credit limits are checked at order time, riders record collections, and payments sync to Tally.
Selling stock you don't have
Salesmen promise items that aren't in the godown because nobody can see stock live.
Real-time stock visibility across your warehouses, in the salesman and retailer apps.
Short-supply and non-delivery disputes
A retailer says the goods never came, and you have nothing to show them.
Riders close every delivery with a photo and location, and retailers can track it live.
'Where's my order?' calls all day
Your team spends hours answering status questions instead of dispatching.
Order status and delivery notifications go to the retailer automatically.
How it works
How a retailer order flows
- 1
The retailer orders
In your app, on WhatsApp, or through your salesman.
- 2
Priced and checked
Their group price and schemes apply, and the order is checked against credit.
- 3
Packed and assigned
The order is confirmed and assigned to a rider for delivery.
- 4
Delivered and collected
The rider delivers with photo proof and records cash, cheque or UPI payment.
- 5
Synced to Tally
The invoice, stock and payment are updated in Tally or Zoho.
Features
What you get
Retailer app
Your own retailer ordering app
An Android and iOS app and a web portal under your brand. Only retailers you approve can order.
Control centre
WhatsApp and email orders, structured
Orders that arrive on WhatsApp or email are captured into the same queue as app orders.
Control centre
Retailer-group pricing and schemes
Multiple price lists, volume pricing and schemes, applied automatically at order time.
Control centre
Credit limits and approvals
A limit per retailer, with over-limit orders blocked or sent for approval.
Sales app
Sales representative app
Salesmen book orders in the market with live prices and stock. Beat and visit planning, attendance with GPS tracking and van sales are included.
Rider app
Delivery, proof and collections
Assign deliveries, track riders live, and record photo proof and cash, cheque or UPI collections.
Control centre
Stock across warehouses
Real-time stock visibility across warehouses, with low-stock and back-in-stock alerts.
Control centre
All your brands in one catalogue
Manage products from every brand you carry in one catalogue.
Control centre
Order dashboard and reports
Every order's status in one place, plus sales, retailer and stock reports.
ERP
With or without an ERP
Most distributors run on Tally and WhatsApp. ZunderFlow takes over the ordering and keeps Tally up to date.
Running on Tally and WhatsApp?
- Retailer orders from every channel
- Group price lists, schemes and credit limits
- Stock visibility and alerts
- Delivery with proof and collections
- Payment links and reconciliation
- Sales and retailer reports
Tally keeps your books and invoices, and ZunderFlow updates it automatically.
Already on Zoho or an ERP?
- Confirmed orders pushed to Tally, where invoices are created automatically
- Stock, dealer balances and payments kept in sync, with credit and debit notes handled
- Zoho Inventory items, customers, price lists and sales orders synced natively
- SAP, Oracle, Busy, Marg and other systems connected for each client during onboarding, through our API
ZunderFlow becomes the retailer-facing layer, and your system stays the record.
Not sure whether you need an ERP yet? Take the free ERP Readiness Score.
Integrations
What connects, and what it syncs
Prebuilt connectors for the accounting and payment tools most businesses in India already use, and an open API for everything else.
| Connects to | What it does |
|---|---|
| Tally ERP | Confirmed orders pushed to Tally · Automatic invoice creation · Inventory deduction synchronization · Dealer balance and payment updates · Credit/debit note handling · Master data synchronization |
| Zoho Inventory | Order-to-invoice automation · Customer and product synchronization · Payment reconciliation · Financial reporting export · Inventory synchronization |
| Razorpay & Payment Gateways | Payment link generation · UPI, cards, net banking and wallet support · Automated payment confirmation · Refund handling · Reconciliation reporting |
| Google Maps | Dealer location mapping · Rider tracking visualization · Route optimization · Distance calculation · Territory visualization |
| API & webhooks | REST APIs for orders, dealers, inventory, pricing and reports, with webhooks, to connect SAP, Oracle or any other system |
Adoption
Why retailers actually use it
Networks typically onboard their first 50 retailers within the first week.
WhatsApp still works
Retailers can keep ordering on WhatsApp. The app is there when they want their prices and history in one place.
Their own rates, any time
Retailers see their own prices and past orders 24/7, and reorder without calling you.
They know when it's coming
Live tracking and delivery notifications mean fewer calls to your office.
Compare
How ZunderFlow compares
| Compared on | WhatsApp, diaries & Tally | Your principal brand's DMS | ZunderFlow |
|---|---|---|---|
| Built for | Nobody: staff re-type everything | The brand's reporting | Your business and your retailers |
| Brands covered | All, by hand | That brand | Every brand you carry |
| Retailer ordering app | No | Sometimes, under the brand's name | Yes, under your name |
| Delivery and proof | Phone calls | Not usually | Rider app with photo proof |
| Collections | Diary | Varies | Recorded by riders, plus UPI links |
| Tally sync | Typed in by hand | Varies | Built in |
How these kinds of tools usually work; individual products vary.
Customer story
In a customer's words
ZunderFlow helped us move from a traditional workflow to a fully digital business. Our customers love the app, and internally, we’re saving hours every week. It’s changed how we operate.
Mohit KhetanCo-founder, ProdupakImplementation
Live in 72 hours
Day 1 sets up your platform, brand and team. Day 2 loads your products, prices and retailers. Day 3 sets up your order flow and deliveries, tests everything end to end, and you go live.
Day 1
Platform Setup & Brand Configuration
Your platform is active, branded and your team can securely log in and start learning the system.
Day 2
Products, Pricing & Dealer / Customer Setup
Your catalog is live, pricing is ready and dealers/customers can start accessing products.
Day 3
Order Workflow, Delivery Setup & Go-Live
You are fully ready to start taking real dealer orders and running operations live.
What we need from you
- Your product list and price lists
- Your retailer list, with groups and credit limits
- Your logo and brand colours
- Access to Tally or Zoho, if you want them synced
For businesses already using Zoho Inventory, setup is faster, products, customers and price lists sync automatically with zero manual configuration.
Questions distributors ask
Everything you need to know about ZunderFlow. Can't find what you're looking for? Reach out to our team.
See how ZunderFlow would run your retailer orders
Book a 30-minute demo built around your retailers, your rates and schemes, and the tools you already use.
50+ active deployments. Operating since 2022. Live in 72 hours.