Wholesale Order Management App for B2B Wholesalers
Your own ordering app for your buyers, not a marketplace. Each buyer sees their own rates, reorders their usual list in a few taps and pays by UPI link, while your team dispatches with proof of delivery and Tally stays up to date.
- active business deployments
- 50+
- from kickoff to live orders
- 72 hours
Operating since 2022 · Leap To Unicorn · NASSCOM 10,000 Startups · Customer stories
The problem
Where a wholesaler's day goes
Bulk orders by phone and WhatsApp, all day
You or your staff spend the day writing orders down, and the mistakes only show up at dispatch.
Buyers order in your app, or on WhatsApp, and every order arrives structured and priced.
Who pays what?
Different buyers get different rates, rates change often, and remembering them is guesswork.
Tier and quantity pricing per buyer group, applied automatically.
The same list, every week
Regular buyers re-send the same order, and nobody tells them when an item is back.
Order history, reorder in a few taps, and back-in-stock alerts.
Credit in a notebook
Udhaar is tracked by hand, and collections by delivery staff go missing.
Credit limits at order time, and collections recorded on delivery.
Same-day dispatch chaos
Which rider has which order, and did it arrive?
A rider app with live tracking and photo proof of delivery.
Buyers drifting to marketplaces
Big platforms make ordering easy, and your buyers try them.
Give them the same convenience in your own app, where only your products and prices appear.
How it works
How a wholesale order flows
- 1
The buyer reorders
In your app in a few taps, or on WhatsApp.
- 2
Their rate applies
Tier and quantity pricing for their group, checked against credit.
- 3
Dispatched
The order is assigned to a rider, and the buyer can track it live.
- 4
Delivered and paid
Photo proof on delivery, and COD, cash or UPI recorded.
- 5
Synced
Invoice, stock and payment updated in Tally or Zoho.
Features
What you get
Buyer app
Your own wholesale app
An Android and iOS app and web portal under your brand. Only buyers you approve can log in.
Control centre
Tier and quantity pricing
Price lists and quantity slabs per buyer group, applied as they order.
Buyer app
Quick reorders
Order history, reorder in a few taps, and back-in-stock alerts.
Control centre
WhatsApp orders, structured
Orders sent on WhatsApp or email land in the same queue as app orders.
Control centre
Credit limits
A limit per buyer, with over-limit orders blocked or sent for approval.
Rider app
Delivery with proof
Live tracking, photo proof of delivery, and COD and cash recorded at the door.
Payments
UPI payment links
Payment links with UPI, cards and net banking, confirmed automatically.
Integrations
Tally and Zoho sync
Confirmed orders become invoices in Tally, or sync with Zoho, with stock and payments.
Control centre
Buyer insights
Sales and order reports by buyer: who's ordering, what they buy and how often.
ERP
With or without an ERP
You don't need an ERP to run on ZunderFlow, and if you have one, ZunderFlow keeps it up to date.
No ERP?
- Buyer orders from every channel
- Tier pricing and credit limits
- Stock visibility and back-in-stock alerts
- Dispatch with live tracking and proof of delivery
- Payment links and COD tracking
- Buyer and sales reports
Your accountant keeps the books in Tally or Zoho, which ZunderFlow updates automatically.
Already on Tally, Zoho or an ERP?
- Confirmed orders pushed to Tally, where invoices are created automatically
- Stock, dealer balances and payments kept in sync, with credit and debit notes handled
- Zoho Inventory items, customers, price lists and sales orders synced natively
- SAP, Oracle, Busy, Marg and other systems connected for each client during onboarding, through our API
ZunderFlow becomes the buyer-facing layer, and your system stays the record.
Not sure whether you need an ERP yet? Take the free ERP Readiness Score.
Integrations
What connects, and what it syncs
Prebuilt connectors for the accounting and payment tools most businesses in India already use, and an open API for everything else.
| Connects to | What it does |
|---|---|
| Tally ERP | Confirmed orders pushed to Tally · Automatic invoice creation · Inventory deduction synchronization · Dealer balance and payment updates · Credit/debit note handling · Master data synchronization |
| Zoho Inventory | Order-to-invoice automation · Customer and product synchronization · Payment reconciliation · Financial reporting export · Inventory synchronization |
| Razorpay & Payment Gateways | Payment link generation · UPI, cards, net banking and wallet support · Automated payment confirmation · Refund handling · Reconciliation reporting |
| Google Maps | Dealer location mapping · Rider tracking visualization · Route optimization · Distance calculation · Territory visualization |
| API & webhooks | REST APIs for orders, dealers, inventory, pricing and reports, with webhooks, to connect SAP, Oracle or any other system |
Adoption
Why buyers actually use it
Faster than a phone call
Their usual list is a few taps away, with their own rates already applied.
Nothing new to learn
Buyers who prefer WhatsApp can keep using it. The app is there when they want it.
They know when it's coming
Live tracking and notifications from order to doorstep.
Compare
Your own app vs a marketplace
| Compared on | Phone, WhatsApp & notebook | A B2B marketplace | ZunderFlow |
|---|---|---|---|
| Whose brand the buyer sees | Yours | The marketplace's | Yours |
| Who sets the price | You | Competes with other sellers | You, per buyer group |
| Who owns the buyer relationship | You | Shared with the platform | You |
| Other sellers in front of your buyers | No | Yes, side by side | No, only your products |
| Credit control | Notebook | Varies | Limits and approvals |
| Tally sync | Typed in by hand | Rarely | Built in |
How these channels usually work; individual platforms vary.
Customer story
In a customer's words
ZunderFlow helped us move from a traditional workflow to a fully digital business. Our customers love the app, and internally, we’re saving hours every week. It’s changed how we operate.
Mohit KhetanCo-founder, ProdupakImplementation
Live in 72 hours
Day 1 sets up your platform, brand and team. Day 2 loads your products, rates and buyers. Day 3 sets up your order flow and deliveries, tests everything end to end, and you go live.
Day 1
Platform Setup & Brand Configuration
Your platform is active, branded and your team can securely log in and start learning the system.
Day 2
Products, Pricing & Dealer / Customer Setup
Your catalog is live, pricing is ready and dealers/customers can start accessing products.
Day 3
Order Workflow, Delivery Setup & Go-Live
You are fully ready to start taking real dealer orders and running operations live.
What we need from you
- Your product list and rates
- Your buyer list, with groups and credit limits
- Your logo and brand colours
- Access to Tally or Zoho, if you want them synced
For businesses already using Zoho Inventory, setup is faster, products, customers and price lists sync automatically with zero manual configuration.
Questions wholesalers ask
Everything you need to know about ZunderFlow. Can't find what you're looking for? Reach out to our team.
See the wholesale app before you commit
Book a 30-minute demo built around your buyers, your rates and the tools you already use.
50+ active deployments. Operating since 2022. Live in 72 hours.