ZunderFlow vs FieldAssist: Which Fits Your Network?
FieldAssist is sales force automation and distributor management software, built first for FMCG brands whose reps cover retail outlets. ZunderFlow is a dealer ordering app: your dealers order from you in your own app, with their prices and credit applied, and your riders prove every delivery. Here's how they compare, from each one's own pages.
How to choose
The short answer
Both take orders and both work with Tally. They start from different people.
Choose FieldAssist if…
- You're an FMCG or consumer goods brand whose reps cover retail outlets through distributors
- Retail execution, such as perfect-store checks and merchandising, is a main job for your field team
- You want loyalty, incentives and trade promotions in the same suite
- You want AI forecasting and replenishment suggestions across your distributors
FieldAssist says 700+ enterprises in 32+ countries use it.
Choose ZunderFlow if…
- Your dealers, distributors or retailers order from you directly, often by phone or WhatsApp today
- Each dealer has their own price list, schemes and credit limit, checked on every order
- You deliver with your own vehicles and want photo proof of each delivery
- You want dealers to see your brand in the app and portal
- You want to take live orders within 72 hours
Your sales reps still get beat and visit plans, attendance with GPS and van sales.
Compare
ZunderFlow and FieldAssist side by side
What each one says on its own pages. Where FieldAssist's pages don't cover something, we say so rather than guess.
| Compared on | FieldAssist | ZunderFlow |
|---|---|---|
| Describes itself as | Sales force automation (SFA) and distributor management (DMS) software | A dealer ordering app for manufacturers, distributors and wholesalers |
| Main products | SFA, DMS, van sales, retail merchandising, eB2B retailer app, loyalty, incentives, trade promotion management, AI analytics | Branded dealer app and web portal, team app for sales reps and the order desk, delivery app for riders |
| How orders arrive | Reps book them at the outlet; retailers order in the eB2B app, the web app or on WhatsApp, synced to the DMS | Dealers order any time in your app or portal, or on WhatsApp and email; reps and the order desk can book for them |
| Whose brand dealers see | Not stated on the pages we checked | Yours: your own branded app and portal, on your own domain |
| Field-force tools | Beat and route planning, attendance, expenses, perfect store and route optimisation | Beat and visit plans, attendance with GPS, order booking and van sales |
| Prices, schemes and credit | Schemes and offers by retailer tier; pricing and scheme rules enforced in the Business plan | Dealer-specific price lists and schemes, with a credit check on every order |
| Delivery | Retailers can track deliveries; its DMS lists load sheets and QR or barcode support for dispatch | Delivery app with order assignment, live tracking and photo proof of delivery |
| Tally and ERP | Integrates with Tally for orders, invoicing and collections; also names SAP, Oracle and Microsoft Dynamics | Ready integrations with Tally and Zoho Inventory; SAP, Oracle, Busy and Marg connected during onboarding |
| Time to go live | Not stated on the pages we checked | 72 hours |
| Pricing | Starter, Business and Enterprise AI plans, each with prices on request | Quoted for your network |
| Scale it publishes | 700+ enterprises, 32+ countries, 8.9 million outlets, 190K users | 50+ businesses, operating since 2022 |
Checked against FieldAssist's public pages on 5 November 2026. Plans and features change, so confirm the details with FieldAssist.
Sources: FieldAssist home page · FieldAssist pricing · FieldAssist distributor management system · FieldAssist eB2B retailer app
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Both
Can you use FieldAssist and ZunderFlow together?
Yes. A brand can keep FieldAssist for its reps' outlet visits and retail execution while its dealers and distributors order from it in their own ZunderFlow app between visits.
If you run both, decide which system owns each order and make sure orders from both reach the same Tally or ERP, so nothing is typed twice.
Checklist
Questions to ask FieldAssist, and us
Put the same questions to every vendor on your list. The answers show which one fits your network.
- Who places most orders today: your reps, your dealers or your order desk?
- Can each dealer see only their own prices, schemes and credit limit when ordering?
- What happens to an order sent on WhatsApp?
- Whose name and logo will your dealers see on their phones?
- How is delivery proven, and who sees it?
- What syncs with Tally or your ERP, in which direction and how often?
- How long until the first live order, and what do you need from us?
- How is it priced as your network grows?
ZunderFlow vs FieldAssist: Questions
Everything you need to know about ZunderFlow. Can't find what you're looking for? Reach out to our team.
See ZunderFlow With Your Own Dealers
Comparing ZunderFlow with FieldAssist? Book a 30-minute demo with your dealers, your price lists and the systems you already use, and judge it side by side. Most businesses are live within 72 hours.
Trusted by growing dealer networks managing structured order workflows across distribution driven businesses. Operating continuously since 2022.